A study by Dr. Megan Moreno found that 76% of the college students displayed alcohol references on Facebook, compared to just 34% who posted about alcohol on Twitter.

It’s spring break season, and that means many college students across the country will shift their focus from the classroom to having fun. Sometimes those spring break plans can include attending parties where alcohol is present, which can lead to concerning and excessive alcohol consumption. In fact, alcohol is the most commonly used substance by college students, and rates of problematic drinking are higher among college students than compared to their non-college peers.

A new study by Dr. Megan Moreno from Seattle Children’s Research Institute in the Journal of Adolescent Health shows that college students are more than twice as likely to post about alcohol on Facebook than on Twitter.

The study provides researchers, school administrators and parents with valuable information on how to study and monitor social media for concerning alcohol consumption.

“This work illuminates new approaches for social media researchers and can help us understand where young people post different types of social media content,” said Moreno. Read full post »